Serotta Bicycle Frames - Britton's Bicycle Shops

 
Serotta Main Page  -  Custom Models  -  Special Use Bikes

Please Note Serotta frames are not available from Britton's thru Internet sales.  Per agreement with Serotta, Britton's only sells through the store to ensure proper fit and service.  Please e-mail Britton's for more information.

Serotta Stock Road Bike Models
(Click thumbnails for larger images - click links for specs from Serotta web site)

Fierte IT Fierte TI Fierte Steel
Fierte IT Fierte TI Fierte Steel
The Fierte IT:  The Fierte IT is the newest entry in our wildly successful stock bike line-up. Utilizing our now-famous mixed material technology, the Fierte IT is the smoothest riding, highest quality stock bike currently available. The Fierte Ti:  Behind the Ottrott, the Fierte Ti has been our best selling frame of the past year. It’s fast, smooth, durable, light, and it looks darn good. The Fierte Ti utilizes the best 3Al/2.5V titanium alloy we have available to us and the new carbon fiber seat stay from Columbus. The Fierte Steel: Most stock bikes on the market are prime examples of perceived value – bikes that look flashy; awash in marketing myths. The Fierte Steel is a bike with actual value – a bike with the highest quality materials built by our master craftsmen. This year the Fierte Steel gets the added benefit of the Columbus carbon fiber seat stay, for even greater comfort and performance.
  • 12 stock sizes derived from our many years of custom building, resulting in bikes that fit right.
  • Comfort and performance that only a mixed material bike can provide.
  • Stiff and light filament wound carbon fiber top and down tubes from Reynolds.
  • Snappy ride and maximum durability provided by Premium 3Al/25V titanium lugs, seat tube, and stays.
  • 12 stock sizes derived from our many years of custom building, resulting in bikes that fit right.
  • Great acceleration, smooth, solid road feel delivered by premium US seamless 3 AL/2.5V titanium.
  • Delivers performance and longevity that surpasses competitively priced brands.
  • 12 stock sizes derived from many years of custom building, resulting in bikes that fit right.
  • Snappy drivetrain response and smooth ride delivered by Niobium steel.
  • Delivers performance and longevity that surpasses competitively priced brands.
HSG Ti HSG IT HSG Cross Steel
HSG Ti HSG IT HSG Cross Steel
HSG stands for High Speed Geometry. With geometry, proportions and a proprietary materials selection that is more focused on competition, the HSG emphasis is to optimize power transfer, weight distribution and handling for the hard core competitor in you. And nobody knows how to build high performance competition bicycles better than Serotta... Nobody!
  • 10 stock sizes derived from our many years of custom building, resulting in bikes that go fast.
  • New 12K "RoadMax" carbon Tube set and seat stay.
  • Performance that only a mixed material bike can provide.
  • Snappy ride and maximum durability provided by Premium 3Al/25V titanium lugs, seat tube, and chain stays.
  • 10 stock sizes derived from our many years of custom building, resulting in bikes that go fast.
  • Great acceleration, smooth, solid road feel delivered by premium US seamless butted 3 AL/2.5V titanium tubes.
  • Performance and longevity that surpasses competitively priced brands.
  • 7 stock sizes derived from many years of custom building, resulting in bikes that go fast.
  • Serotta triple butted Colorado Concept Niobium steel tubing from Columbus.
  • Highest performance steel in the world creates strong and supple frames.
  • Cyclocross- specific stays and brake mounts.
HSG Cross Ti   HSG Carbon
HSG Cross Ti   HSG Carbon
HSG stands for High Speed Geometry. With geometry, proportions and a proprietary materials selection that is more focused on competition, the HSG emphasis is to optimize power transfer, weight distribution and handling for the hard core competitor in you. And nobody knows how to build high performance competition bicycles better than Serotta... Nobody!
  • 7 stock sizes derived from many years of custom building, resulting in bikes that go fast.
  • Serotta triple butted Colorado Concept Niobium steel tubing from Columbus.
  • Highest performance steel in the world creates strong and supple frames.
  • Cyclocross- specific stays and brake mounts.
 
  • HSG Carbon is available in 10 stock sizes.
  • The HSG utilizes TC2 tube set optimized for the HSG stock geometries.
  • Competitive feel, excellent road feed back with just enough vibration damping and vertical compliance.
  • All out full carbon race frame